Helmrig has spent 45 years shaping landscapes across residential and commercial sectors, a reputation built on trust, technical knowledge, and a hands-on approach that delivers impact at scale. But as the business reached this milestone, it was time to ensure the brand reflected both its legacy and its ambition.
Helmrig Ltd.
Following their work with business growth guide Chris Ball through the Success GPS programme, Helmrig partnered with Summit to evolve their identity. The rebrand was about more than just visuals, it was about capturing the pride, professionalism, and purpose that define the Helmrig name.
Goal
Modernise Helmrig’s brand to mark 45 years of excellence while preserving its reputation and preparing the business for future growth.
Disciplines
Branding, Visual Identity, Literature, Messaging, Strategic Consultation
Sector
Landscaping, Construction, Residential & Commercial Development
Team
From strategic insight to creative execution, the collaboration proved that the strongest brands aren’t built from scratch, they’re cultivated with care.
The result is a refreshed brand built on deep foundations. The new identity balances heritage with bold modernity — a confident new logo, refined graphic language, and brochures that reflect a business grounded in excellence and growing with intent.
"We worked with Sarah and the Summit marketing team after completing Success GPS. It worked really well – because we’d already engaged in a process of reviewing our strategic direction, Sarah arrived with a pretty good idea of what Helmrig is all about. She is also very experienced and well connected within construction circles, so there was a real synergy from day 1.
I’d been wary of calling our work together a “rebrand” – our brand is 45 years old and our trading history and reputation counts for everything - so it felt like the stakes were high.
At the same time, we wanted to capture in a really professional way some of the outputs from our strategic planning in a way that would provide us with the assets to promote the company. Something that would move us on, sympathetic to our history but also modern and forward looking.
There are lots of talented creative people out there. But fewer who take the time to appreciate the commercial context, get to know your culture, and figure out what’s right for your business. Sarah’s team did that brilliantly – our slogan “grounded in excellence” is really clever and captures a lot about our culture and we’re absolutely delighted with the bold new logo, graphics and brochures which we now have to promote our work. Highly recommended.“
